A LOGO SHOULD BE MEMORABLE, AND HAVE A SYMBOLIC ESSENCE OF WHAT A COMPANY OR PRODUCT REPRESENTS.
First impressions count, and your logo is likely the first piece of information your audience has about your company. Having a professional brand identity is no trivial matter; instead, it is a powerful tool that instantly communicates your corporate style and philosophy, and sets you above your competition. To say the least: Your logo can make or Br e-Ak your company, no pressure, right?
There are a number of different types of logos you could choose to represent your brand. Our designers have found that most of these will fall into three distinct categories: 1) Typographic, Word-mark or Logotype, 2) Graphic/Iconic, and 3) Illustrative/Character. Flat Vector logos (1 and 2) are very visually appealing – detailed enough to be recognizable, yet linear and technically simple enough to translate into most media usages. A Flat Vector logo is more cost-effective because less time is required to execute the creative process compared to an Illustrative Logo. Illustrative Logos (3) are more detailed and complex than a Flat Vector and are a pictorial (illustration) representation of an aspect of the company or product portrayed. This can be a business concept or a character/mascot. When an Illustrative logo is created correctly, it can become a unique branding and promotional tool that works well on many types of marketing materials such as corporate stationery, signage, promotional articles, and wearables. Our Creative Agents immerse themselves in the lives of your brand’s potential users, uncovering their motivations and needs. Armed with these game-changing insights, they shape strategies with the power to radically shift behavior. All creativity and development are performed in-house, by our Creative Director, Brand Manager, and Senior Designers. You will be working with us directly. With some of the larger creative firms, you may not receive this one-on-one attention, as projects often get tossed around between designers. As a small creative firm, we tend to bring creative flexibility by employing alternative ways of thinking instead of relying on methodologies when compared to larger companies. We deliver a more intimate connection with our team: There are personal connection and direct consultation from designers who pick up their own phone. Are you ready to get in touch yet?
The first step to the creative process at our company is understanding our Client’s business needs. To save us both valuable time, you will be asked to complete our digital Branding Questionnaire. This will help us understand your needs, insights, and expectations. Then, we spend time learning about your business or product in order to create a fitting brand – avoiding cliche designs. Once we have gathered all the relevant information about your company, we start sketching and developing. The computer-drawn concepts are sent to you for approval. Once an option is chosen, we move on to a round of refinements.
We request a 65% deposit prior to starting our creative process and a 50% balance on completion of the project(s). When a final logo has been refined and perfected, the second half of payment is expected. After we receive this payment, you will receive the appropriate files for print and web use (PDF and/or AI, JPG, and PNG format).
Same Day Print Design is the leading brand identity company in Johannesburg since 2001 – Are you ready to make your business stand out? Let’s build your brand identity!
PRINT DESIGNS FOR YOUR EVERYDAY BUSINESS NEEDS
Never underestimate the image and branding potential of something as simple, yet imperative, as your business card and stationery design. Stationery has the power to impact the character and tone of your company and create a visual marker that will linger in people’s minds long afterwards.
The most frequently requested Stationery Design Services include:
- Business Cards
- Email Signatures
- Invitations and Cards
- Fact Sheets
- Presentation Covers
- Memo Pads.
A BUSINESS WITH NO SIGN, IS SIGN OF NO BUSINESS!
Are your signs faded or outdated? Are they making the best impression?
Did you know that signs are the most effective and least expensive form of advertising? An attractive and creative sign can be the most cost-effective and hardest working marketing tool for your business. When you consider your sign is often the first impression that potential customers will have for your business, it makes sense to do it right. A good sign is an investment, not an expense!
Whatever your signage needs are, Agent Orange Design can deliver professional signage design to help you make a great impression that sets you apart from the competition.
Our most frequently requested Signage Design Services:
- Vehicle Graphics and Branding
- Vinyl Decals
- Wallpaper Design
- Window and Wall Lettering
- Full Colour, Large Format Graphics.
ENHANCE YOUR BRANDING WITH A DIGITAL MASCOT!
Why not take your corporate identity to the next level by getting a mascot to support your core brand? A well-designed mascot can substantially enhance your brand and reinforce your brand message.
At Same Day Print Design, we have years of experience creating corporate identities and characters that support and enhance those identities. We have created mascot designs for universities, insurance companies, medical services, food, and beverage wholesalers/distributors. Our small army of Artist Agents and Illustrators is standing by to create a mascot in the style of your choosing!
To commence our creative process, we will study your brand and confirm the attitude that we should bring out in the character. Then, one of our illustrators will sketch out a concept based on reference photos and information of your brand and a bit of research into the characteristics of the subject or animal (mascot) in question. We also work on creating clothes and expressions on the character to match the message that we are after. We then show the client the sketch concept and proceed to applied some changes and tweaks. Once the initial sketch is approved, we proceed to digitize, vectorized, and color the design.
Once the mascot design is finalized, we prepare the final image file formats which usually include: A high-resolution JPG file, a PNG file, and the Photoshop PSD file (non-layered) or EPS.
KINDLY NOTE THAT WE DO NOT MANUFACTURE WEARABLE MASCOT COSTUMES. WE DESIGN DIGITAL 2D AND 3D MASCOT CHARACTERS FOR BRANDING PURPOSES.
Do you want us to fire up your brand with a mascot or character design? Please complete the form below: